The Strategic Investment/Cool Japan Team targets investment enterpr
ises it considers to be undervalued compared to their management resources and to harbor competitive potential. In attractive Asian markets, which are also rapidly evolving into consumer markets, the team takes advantage of exceptional Japanese intellectual property (IP) to strategically raise corporate value. 
The Japanese stock market largely consists of companies in the small to mid cap sector (i.e., market capitalization of under ￥30 billion). A substantial number of these listed companies can be considered undervalued. These enterprises face many challenges today, including lackluster growth in existing businesses and the need to improve financial position through new fund procurement. At the same time, they harbor great potential for significant increases in equity value with appropriate finance and management support, making these companies promising investment opportunities.
The 21st century is being hailed as the Asian century. China's rapid ascent to a major economic power, as well as swift economic recovery in ASEAN countries following the 1997 currency crisis, have solidified the position of these markets, once called the "factory of the world." Furthermore, these markets are growing quickly into consumer markets in their own right, a trend that will make them attractive for investment.
In Asia's fast-growing markets, Japanese companies are finding the IP and brands they developed over the years are now sources of competitiveness. Attractive investment opportunities are emerging from attempts to leverage the exceptional IP and brands that these companies possess.
